It’s not only about battery life

The adverse reactions that followed last week’s new MacBook Pro announcement are unprecedented.

I watched Before the Flood1 last night and it made me think about my energy footprint. Power efficiency isn’t simply about battery volume, it’s also about power consumption. In a reality where electricity is still being produced with coal, I’m glad that Apple is focussing on energy efficiency.

  1. you can watch it for free on iTunes